Many
companies have given up on e-mail marketing and putting up company
websites in favor of social media presence in the hope of appearing
more hip, tech savvy, and in the loop, aside from reducing additional
costs for web design, hosting, and maintenance. This cannot be any
more wrong.
Just
as company phone numbers and personal mobile numbers seem more
appropriate and formal in business cards instead of Skype user IDs, a
well-designed, user-friendly, and professional website allows any
company to announce to the rest of the world that they take their
business seriously. Likewise, when compared to e-mail, tweets and
Facebook status updates are limiting, very informal, and can get
drowned in a sea of fresher but less relevant posts.
The usefulness of the
e-mail lies on what is perceived as its inherent weakness: it is
plain. A web mailbox does not have a lot of features. It doesn't have
a sidebar that links to online social games. There are no widgets
that gives live updates on the online activities of your each and
every contact. This means that when you check your e-mail, you are in
a disposition that is less open to distractions.
Companies can take
advantage of the seriousness and formality of the e-mail as a
platform to reach out to their clients. If necessary, they can
partner with an IT company that provides computer support to
businesses that do not have a dedicated IT team to tackle e-mail,
website, and other computing concerns.



