Company Websites and E-mails Still Relevant

Many companies have given up on e-mail marketing and putting up company websites in favor of social media presence in the hope of appearing more hip, tech savvy, and in the loop, aside from reducing additional costs for web design, hosting, and maintenance. This cannot be any more wrong.

Just as company phone numbers and personal mobile numbers seem more appropriate and formal in business cards instead of Skype user IDs, a well-designed, user-friendly, and professional website allows any company to announce to the rest of the world that they take their business seriously. Likewise, when compared to e-mail, tweets and Facebook status updates are limiting, very informal, and can get drowned in a sea of fresher but less relevant posts.

The usefulness of the e-mail lies on what is perceived as its inherent weakness: it is plain. A web mailbox does not have a lot of features. It doesn't have a sidebar that links to online social games. There are no widgets that gives live updates on the online activities of your each and every contact. This means that when you check your e-mail, you are in a disposition that is less open to distractions.

Companies can take advantage of the seriousness and formality of the e-mail as a platform to reach out to their clients. If necessary, they can partner with an IT company that provides computer support to businesses that do not have a dedicated IT team to tackle e-mail, website, and other computing concerns.